Oxfam approached me to create an animation for a concept they had in mind for the “Strength to Survive Appeal”, part of the “We Won’t live with Poverty” Campaign. The final frame by frame animation was live on display across all terminals at the arrival area of Heathrow International Airport in London. It promote the donation of left-over foreign currency at some coin collection bins that Oxfam and Heathrow have spread along the terminals and near the baggage reclaim areas.
My Role:
Art Direction
Here are some style-frame, sketches and wip I created for the campaign. Proposals that never did it to production.
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