Young Women Trust is a small charity which supports young women on low or no pay in England and Wales. They approached me to direct and design a series of 4 short animations in support of their #NotWorthLess campaign against age discrimination in wages.
At present, under-25s are legally eligible for a lower minimum wage than over-25s, despite often doing the same work, having the same responsibilities and having the same costs to pay. Under-25s are basically paid less than their colleagues for the same job just because they’re younger. At the moment the law allows that.
#NotWorthLess is a calling on the Government to extend the National Living Wage to young people and significantly increase apprentice wages.
Each of the animation tells the story of a young women who struggled because of that and it’s narrated by the protagonists themselves.
At present, under-25s are legally eligible for a lower minimum wage than over-25s, despite often doing the same work, having the same responsibilities and having the same costs to pay. Under-25s are basically paid less than their colleagues for the same job just because they’re younger. At the moment the law allows that.
#NotWorthLess is a calling on the Government to extend the National Living Wage to young people and significantly increase apprentice wages.
Each of the animation tells the story of a young women who struggled because of that and it’s narrated by the protagonists themselves.
Style Frames, design boards and extracts:
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/64dd641c-e124-4be3-a11a-ede0a5db8fe5_rw_1920.jpg?h=5b5b10f95dbe2ab07af9f7a7001dea04)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/a0675df1-ff69-4c2c-8da4-d26659c18597_rw_1920.gif?h=8ef11505629d2fccc280bf6b902b86ca)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/b1cfd7c3-bd71-4123-8aec-4a88c55ccfb7_rw_1920.jpg?h=c5375e3ec770f74fa2fe70e86e077320)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/c17999b3-6518-42d6-9ced-23549b009967_rw_1920.jpg?h=b6da5967a57218d388e45882b0d266b8)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/7977c525-32b9-45fc-910d-83d3ffd5cc5d_rw_1920.gif?h=4d4548f3da82c169063e38c050d82a3a)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/c2d77f7a-2242-4f1b-b22f-f60c6f9d7ee0_rw_1920.gif?h=1dfdf33d9e8861145af47eaf013fa408)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/008daa41-e7dd-4df7-9e7b-9a2fb3bf116b_rw_1920.jpg?h=51a6b1945252b4e93a2bf18b84a60f61)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/5f7139ed-2588-4898-a33e-916df8feae05_rw_1920.jpg?h=e720b144469121059a6c2bd09055e87c)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/9fd3d683-3926-4b2c-bb10-a2b572bc2ab6_rw_1920.jpg?h=d6d57570fa20702d07db7d455acd877b)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/687620b4-c3fe-4e54-8ec5-e4a449843997_rw_1920.jpg?h=093852ae61908958732b10396fb5417b)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/cc2f8484-375e-4259-8be5-966800a0b85a_rw_1920.jpg?h=e6db10b482bcb654319194b1034f452f)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/054110c5-1bac-4de1-b613-f267db128500_rw_1920.jpg?h=f3e9aff41f1bd5751daa590b453ff811)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/d98797fa-2f66-47e3-b0af-9dcb2c0134c2_rw_1920.jpg?h=09ccf6486aed308cd50550147de7313c)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/609269b4-f662-4235-9f63-58c37e068aed_rw_1920.jpg?h=a34a38b4592b0b9eebc0690e73f451fa)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/3a381d05-bde6-4e7d-b2bf-80c2b2733308_rw_1920.jpg?h=3530ebf19a124472acec98694e7a2ea3)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/d14b3c7a-ace9-4346-b297-19888da703a2_rw_1920.jpg?h=f67f503e14da8c7fd668671bbe6c28cf)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/c224d34e-51a7-4dd1-a4fe-690cc3147706_rw_1920.jpg?h=53e03c551e2fde8ed0a9cf24bbf1b841)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/8a3999dd-0fe3-4632-a5d3-9515656b6760_rw_1920.jpg?h=a73699de9b2ffc4e4244812296e69b75)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/3376c40e-fc02-4886-8d67-9c166a28cabc_rw_1920.jpg?h=c6929a55d7bf60f29de86fc6bad58739)
![](https://cdn.myportfolio.com/e1ad70d8-3a17-4e90-9c11-81c3e6e24cbf/3882dd9e-0818-41da-8162-cba966b293b2_rw_1920.gif?h=b51bb7ed82cb76586ebbc9f9208b103e)
Find Out More about the Campaign: youngwomenstrust.org/paid-less-worth-less
Client: Young Women Trust
Direction, illustration and Animation: David Benedetti
Sound design: Dreikelvin
Client: Young Women Trust
Direction, illustration and Animation: David Benedetti
Sound design: Dreikelvin