Young Women Trust is a small charity which supports young women on low or no pay in England and Wales. They approached me to direct and design a series of 4 short animations in support of their #NotWorthLess campaign against age discrimination in wages.
At present, under-25s are legally eligible for a lower minimum wage than over-25s, despite often doing the same work, having the same responsibilities and having the same costs to pay. Under-25s are basically paid less than their colleagues for the same job just because they’re younger. At the moment the law allows that.
#NotWorthLess is a calling on the Government to extend the National Living Wage to young people and significantly increase apprentice wages.
Each of the animation tells the story of a young women who struggled because of that and it’s narrated by the protagonists themselves.
At present, under-25s are legally eligible for a lower minimum wage than over-25s, despite often doing the same work, having the same responsibilities and having the same costs to pay. Under-25s are basically paid less than their colleagues for the same job just because they’re younger. At the moment the law allows that.
#NotWorthLess is a calling on the Government to extend the National Living Wage to young people and significantly increase apprentice wages.
Each of the animation tells the story of a young women who struggled because of that and it’s narrated by the protagonists themselves.
Style Frames, design boards and extracts:
Find Out More about the Campaign: youngwomenstrust.org/paid-less-worth-less
Client: Young Women Trust
Direction, illustration and Animation: David Benedetti
Sound design: Dreikelvin
Client: Young Women Trust
Direction, illustration and Animation: David Benedetti
Sound design: Dreikelvin